Hallyu at the Korean Food & Culture Festival: A Winter Pop-Up to Remember

From 20-29 June 2025, we at Hallyu had the privilege of being part of something special at the Korean Food & Culture Festival at Sandton City Mall in Johannesburg. More than just showcasing skincare, our pop-up stall became a space for connection, laughter, learning, and heartfelt conversations.

Throughout the ten days, we welcomed an incredible mix of people—mothers with teens, beauty beginners, K-beauty veterans, and curious passersby who soon became part of the K beauty family. Many of you stayed longer than we expected, opening up about your skin journeys, asking thoughtful questions, and truly wanting to understand the stories behind our products. For us, this was the magic of the weekend.
Skin consultations turned into meaningful exchanges. We spoke about the power of gentle yet effective ingredients - we truly take a lot of pride in the authentic brands that we select and we had the opportunity to share that with of you at this pop up. We also shared routines. We laughed about viral trends. And most of all, we saw a growing curiosity about clean, results-driven beauty. Parents, especially moms, were drawn to the CORE by Urang range for their teenagers—a sign that skincare is becoming a shared family ritual.

And yes—we took notes! The TIRTIR foundation was a runaway hit. You loved it, and we’re already working to bring in more inclusive shades. Youth O’Clock made its debut, and the Ampoule Shot sold out. Make Soul’s Lip & Cheek Tints brought out smiles (and selfies!), and luckily our Time Concentrate Serum Cleanser is still available for your double cleansing needs.
CCLIMGLAM’s Hair & Scalp Treatment stood out as a hair care hero, and Pong Dang and Urang proved again why they’re timeless favourites. We also introduced Woodiv to more of you, and you loved its earthy, nature- healing and soothing touch.
Above all, it was really about you. Thank you for stopping, staying, listening, and letting us in. We'll cherish every moment.
See YU at the next one — and until then, our online shelves are always open!