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Welcome to Hallyu!
Our mission is to bring you the finest Korean skincare with a focus on authenticity, inclusivity, and trust.
Founded by a Korean and a South African mom, Hallyu is your hub to all authentic Korean skincare. We're dedicated to continuously research the latest trends for you. We also purposefully choose to partner with passionate brands that share our commitment to intentional, high-quality skincare.
Navigating the world of Korean beauty can be overwhelming. That's why we are here, to simplify the process for you. With a deep understanding of both the Korean beauty market and the unique needs of Southern African skin, we curate a carefully selected range of products that are effective, inclusive, and trustworthy.
Since our launch in April 2023, we've been committed to providing exceptional quality and service to our growing community.
We can’t wait for you to join the family and to discover the transformative power of Korean skincare.
We’re here for YU!
Our mission
To reimagine the Southern African Korean skincare landscape; while offering authentic and inclusive beauty solutions that empower every individual to embrace their unique skin with confidence
Our Vision
At Hallyu, our mission is to deliver high quality, effective skincare that honours the diversity of all skin types and tones. By maintaining transparency and building trust, we strive to be a brand that not only meets the needs of our customers but also fosters a deeper connection with their natural beauty.
SUSTAIBABLE
Partnering with sustainable brands for a healthier planet and skin.
AUTHENTICITY
Authentic Korean skincare, direct from the source to you.
SAFE / GENTLE
Hand-picked partners prioritise gentle, effective formulations for your skin.
INCLUSIVE
Beauty for everyone, ensuring a diverse range of skincare for all skin tones and types.