In 2025, South Africa accounted for 3.3% of the global K-beauty products market. While most K-beauty shelves in the country are dominated by skincare, Grand View Research says hair care is the most lucrative and fastest-growing segment. From Arc Store introducing Cosrx’s Peptide-132 hair care line to Bephor making K-beauty hair care for textured hair, SA consumers have plenty of reasons to let their hair down.

South African entrepreneur Nolu Mkhonza and Korean skincare innovator June Lim joined forces to create a hair care line that blends premium Korean herbal extracts and fermentation techniques with deeply nourishing staples like shea butter and coconut oil.